Florense is one of the most important
and solid global brands and international reference
among factories of high-end products.
Florense was founded by Lourenço Darcy Castellan, Ângelo Corradi, Décio José Castellan and Valentino Carpeggiani on May 18th, 1953 and started operating as a small cabinet maker, which was sold "door to door".
In the 60's, Florense started making large-scale production furniture to supply a nation-wide dealer network. That was the beginning of the Companys big boom, gradually expanding its installations.
In the early 70's, one of the greatest achievements in the history of Florense occurred: a complete factory, fully automated, was imported from Italy, making the company a global benchmark in technology..
The 80's marked the expansion of Florense into the foreign market: initially exporting bedroom furniture, then, an impressive collection of corporate furniture was specially designed to meet the needs of the huge U.S. market.
In 1984, planned kitchens was launched; being the first step for personalized projects.
In 1988, the Florense Franchise System was implemented, now with 58 stores providing services in Brazil and 11 stores abroad, supplying those markets with quality products with the Florense brand name.
The adaptations for the ISO certifications began in 1994 with the creation of the SIM Program and creating awareness of the employees regarding the importance of clean raw materials - and water, energy and materials saving.
In November 1997, Florense obtained the ISO 9001 Quality Control Certificate - as a pioneer in the furniture manufacturing in Brazil. This certification represents the company's commitment to quality products and services.
In the mid-90's, the Italian designer Negrello brought to Florense the European concept of horizontality and straight edges for kitchens and creates the Programma collection for corporate furniture.
1998 was marked by the introduction of a new concept of Florense ergonomic corporate products, enhancing working environments and providing a better quality of life and satisfaction to the user.
A collection called "Open Four" closets was designed based on the global trends for modular closets using Italian technology: built on an aluminum structure with sliding doors opening system called "Coplanar".
In January 2001, Florense obtained the ISO 14001 Certificate of Environmental Management, reaffirming and formalizing the Company's commitment to preserve the environment and the quality of life for future generations.
The upholstered Florense products, with a demountable system, reprenset a new concept and an important development for this type of product in the high-end decor market.
In April 2004, the first issue of the Florense Magazine was published, with a bold graphic design and an editorial line focused on lifestyle, architecture, design, culture, leisure and tourism. The articles and chronicles are writtern by some of the top names in Brazilian journalism.
Florense "Concept 24/7" innovated the product and store concept, offering a comprehensive solution for high-end furniture, 24hours a day, 7 days a week.
In 2005, the first Florense Showroom in the USA ( New York ) was opened, aiming high-end decor and which is already a major showcase of high-end products in the world.
The acronym EW (European Wood) represents a new technology in natural wood veneers, with exclusive Florense designs and showing no irregularities. Imported from Europe, the EW wood veneers are obtained by an environmentally friendly industrial process with real wood veneers.
In 2008, Florense raised its flag in Chicago. The vibrant capital of the American Midwest was chosen to host the brand's second store in the United States.
UCF - Florense Corporate University (Universidade Corporativa Florense) is the company's knowledge growth of professionals in the stores network, through training courses, seminars and permanent contact and interaction with them.
Florense has one of the largest and most advanced centers of furniture finishing in Brazil, using the latest environmentally friendly technology.
In 2011, a special campaign was created with the slogan "Colorize-se" (Be Colorful) to show the market the wide range of finishes that Florense offers - today with 170 color options and finishes.
Created to meet the luxury markets, the "Charm Collection" includes two models of thematic doors for kitchens and bathrooms - Santa Fe and Bistrot - and three for closets - Provence, Sacramento and Matelassé. Emphasis is given to the retro design that evokes the past postmodern culture.
The Florense is Green site was voted the best website in the world on 26th July by the Favorite Website Awards (FWA), one of the web's most prestigious awards in the world.
The opening of a new Florense store in the U.S. in the DCOTA (Design Center of the Americas) in Miami, marks a new and strong brand that started up the expansion of the international franchise network.
A charming collection of noble finishes was born: Rovere Laccato - natural American oak veneers with the choice of 10 color options.
The Florense brand also heads off to the other side of the world and has chosen the capital of New Zealand to mark the conquest of new frontiers.
Florense is now the exclusive distributor for the furniture Market of the Tramontina Design Collection – a sophisticated collection of steel sinks and bowls, mixers and other kitchen sink accessories with modern design, following the world’s tendencies.
The ZigZag is noted for its innovating and irreverent design; very different from other conventional bookcases. It presents a number of angles and straight lines that intercept each other, creating beautiful optical effects.
Presentation of the new AWA Collection. With signature pieces created exclusively for Florense, the new AWA Collection adds design, technological innovation and differentiated materials. It is the result of a joint work among Studio Florense and several Brazilian Designers.
By opening the Florense Concept Store in the famous A&D Building in the noblest business area of NYC, Florense has become first Brazilian design furniture manufacturer to establish its presence amidst the masters of world’s design.
The New Corporative Culture. The Lumina Collection intends to become a new concept of office furniture, including aluminum as its main feature. Be open to innovation. Follow the path of evolution.